The Adobe Experience Makers 2024 event was held entirely virtually, setting a new benchmark for digital conferences. This innovative format allowed participants from around the globe to connect in an immersive digital environment, breaking down geographical barriers and establishing a new standard for accessibility and interaction in the digital age.
The conference, organized annually by Adobe, targets digital leaders, marketers, and creatives across various industries. Its goal is to share pioneering insights, strategies, and best practices in creating exceptional digital experiences. The event serves as a platform to explore the latest trends, tools, and technologies in digital marketing, customer experience management, and digital transformation. With a combination of keynote speeches, workshops, and networking opportunities, Adobe Experience Makers inspires professionals to drive growth, foster loyalty, and future-proof their business models for the digital-first economy.
For the 2024 edition, RAVE.SPACE developed a fully virtual platform for Adobe, powered by its state-of-the-art RAVE ENGINE. This browser-based technology enabled interactive virtual spaces where participants could freely navigate, engage in real-time conversations, and take part in interactive features such as polls, surveys, and networking activities. Additionally, attendees could explore virtual booths, watch live presentations, and experience content in an interactive format.
The event’s results demonstrated the success of this concept: thanks to the interactive possibilities, the format achieved significantly higher engagement, increased participation rates, and substantially lower drop-off rates compared to traditional virtual events. Another major advantage of the platform is its reusability: the event’s content remains accessible even after its conclusion, greatly enhancing Adobe's reach and long-term value.
This project highlights how RAVE.SPACE, through its immersive 3D technology and interactive approaches, not only delivered a world-class digital experience for Adobe but also proved how virtual conferences can redefine the future of digital marketing and collaboration.
