Project:
Neumann Augmented Reality Experience
Client:
Neumann – Berlin-based manufacturer of premium studio monitors and microphones
Objective:
To enhance Neumann’s digital customer experience by integrating Augmented Reality (AR) directly into their webshop. The goal was to allow users to virtually place Neumann’s professional studio monitors in their own environment, explore product details in real scale, and better understand design, proportions, and spatial presence before making a purchase.
Description:
RAVE.SPACE developed a seamless browser-based AR experience that brings Neumann’s high-end product range into the digital world. Users can simply access the feature from any device and visualize the speakers within real spaces like studios, living rooms, or creative outdoor setups.
This innovative integration bridges the gap between online presentation and real-world experience, turning product discovery into an interactive and emotional process. By offering realistic visualization directly on the product page, Neumann empowers customers to make more confident purchasing decisions while reducing return rates and increasing brand engagement.
The project demonstrates how immersive web technology and AR commerce can transform digital retail for premium brands.
Technologies:
RAVE Engine, WebAR, 3D Optimization Pipeline, Real-time Rendering, Cross-Device Compatibility
Tags:
#RAVESPACE #RAVEEngine #Neumann #AugmentedReality #3DCommerce #ImmersiveWeb #ProAudio #DigitalInnovation #ARCommerce #MadeInBerlin
